LANES 3 WHATSAPP · 1 CALENDAR4 more
LANES 3 WHATSAPP · 1 CALENDAR ROUTED BY ROLE, NOT QUEUE SALES & MARKETING 4 PEOPLE TECHNICAL 37 PEOPLE LAST SYNC 2026-08-22
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Talk to an engineer

Book a site assessment

Thirty minutes with the engineer who did it.

Bring your tonnage, your OER and your worst month for downtime. You leave with a costed answer for your plant, or a straight no.

Book a slot Ask on WhatsApp

Minsawi Industries, Kuala Kangsar — running since November 2024. That mill reported −53% crew and −75% breakdown hours. The four figures and how each was measured →

Two ways in

Fast on WhatsApp, or formal on a calendar.

WhatsApp gets you an answer today. A calendar invitation from a named engineer is the one you can forward to your board. Neither is hidden behind the other.

Two people seen from behind at a control desk at night, side by side in front of four monitors of blue process graphics, a lit processing plant visible through the window beyond. Their faces are not visible.

Who is on the other end

AIREI runs 37 technical staff against four in sales and marketing.

So the person who reads your message is an engineer. There is nobody else it could be.

Lane A — answer today

WhatsApp

Three lanes, so your first message lands with the right product. Pick one and the text is written for you.

One handset, so you know: all three lanes reach +60 14-989 8770, Monday to Friday, 9am to 6pm. Outside those hours, the next working day.

Lane B — for the board

Book a slot

Four fields. They compose a WhatsApp message to the engineering line with your tonnage and your site, so the first reply already knows what you are asking about.

How this reaches us. Submitting writes your four answers into a WhatsApp message for you to read before you send it. Nothing is stored here. Or call +603-8685 0888.

So the engineer can reply to you directly.

One independent mill and a group with eleven of them get different engineers.

You get one of the engineers who retrofitted Minsawi Industries — 41-year-old steel, never stopped. The Star (2024) called it the world’s first palm oil mill to adopt AI.

Your four answers route the meeting and go nowhere else — not sold, not passed to an advertising platform. The privacy notice names every processor involved.

The riveted shell of a large crude palm oil storage tank, a caged access ladder climbing out of frame, evening light raking across the steel.

What we ask for first

Throughput, OER and downtime. The first ten minutes are weighbridge numbers, not slides.

Who picks up

Routed on the mill you name, not on a queue.

Pressed palm mesocarp fibre extruding in a thick brown mat from a screw press outlet, steam rising off it and oil sheen on the steel chute below.

The same people, either lane

The engineers who build the kit are the ones who answer for it.

Name the site and the routing table decides who answers. No round-robin, no auto-nurture — there are only a few hundred mills in the whole market.

  • Group engineering or technicalThe CEO and the Head of Technical. Never a rep.
  • Independent mill ownerHead of Sales & Application, on WhatsApp and by phone.
  • MyPalm, any variantHead of Sales & Digital Plantation, straight to a scheduler.
  • Government or GLCThe CEO, same day.
  • Outside MalaysiaCEO plus business development. Allow a working day for the time zones.
Surendran Kuranadan seated at a boardroom table mid-sentence, both hands raised in explanation, wearing an AIREI-branded shirt, with the AIREI wordmark projected on the screen behind him.
Surendran Kuranadan, founder · DOSH Grade 1 Steam Engineer since 2012

Before you spend the thirty minutes

What is standing behind the meeting.

Four things you can check yourself.

Institutional

  • MPOB — Malaysian Palm Oil Board
  • MPOCC — Malaysian Palm Oil Certification Council
  • MDEC — Malaysia Digital Economy Corporation
  • AIREI states it built MSPO Trace for MPOCC — AIREI’s own account, pending third-party confirmation. The eMSPO contract that followed is another vendor’s.

Engineering

  • Danfoss — drives and automation
  • KROHNE — process instrumentation
  • Endress+Hauser — process instrumentation
  • VEGA — process instrumentation
  • Four names your engineers already specify. Partner logos in the company profile — no scope, no dates — so ask for the equipment list on the call.
  • The founder has held a DOSH Grade 1 Steam Engineer certificate since 2012 — the ticket that lets a person sign off a mill boiler here.

Governmental

  • The AI Smart Mill was launched by the Minister of Plantation and Commodities.
  • The Deputy Prime Minister, YB Dato’ Sri Haji Fadillah bin Haji Yusof, visited the AIREI booth at the AI FFB Grading launch — photographed with the founder. Attendance, not endorsement.
  • The MPOB Director-General and Deputy Director-General were photographed with the founder at the same event — both from AIREI’s company profile.

Physical

  • SSM 201801033310 — SSM certificate of incorporation, 18 Sep 2018.
  • Cyberjaya — head office
  • Ipoh — Perak operations
  • Coimbatore — India
  • +603-8685 0888
  • info@airei.com.my
Three people in hard hats walking away from camera along a mill gantry, one gesturing at pipework overhead. No faces are visible.

Where the meeting ends up

Whatever is agreed in an assessment lands here: two people, a console, and a plant that stops for neither of them.

Running at Minsawi Industries, Kuala Kangsar since November 2024 · launched by the Minister of Plantation and Commodities · installed while the mill kept running, bar a seven-hour Sunday window. Reported by The Edge Malaysia, 25 May 2026 — read it, and the numbers with their measurement basis.

A plain meeting table in a mill site office seen from above: two closed notebooks, two pens, a mug and a hard hat resting on one corner.

What a yes looks like

A day on your plant, then a costed answer. The fruit keeps arriving throughout.

Book a slot Message us on WhatsApp

Faster to ring: +603-8685 0888, Cyberjaya office hours.